Adidas

RFP for Adidas

Need: Boost the summer sales of their most athletic shoes and promote their sponsorship of the 2014 World Cup.

Solution: To develop the connection between the World Cup and Adidas shoes, the ad displayed videos of the World Cup athletes to grab the attention of athletic customers while displaying their product.

Silent intro video plays and fills the entire space of the unit.

Silent intro video plays and fills the entire space of the unit.

At the end of the intro video an Adidas soccer ball animates over the video as a transition to additional content.

At the end of the intro video an Adidas soccer ball animates over the video as a transition to additional content.

Frame 2 of transition animation.

Frame 2 of transition animation.

Frame 3 of transition animation revealing additional content.

Frame 3 of transition animation revealing additional content.

Billboard ad displays another video along with messaging and a call to action button + social.

Billboard ad displays another video along with messaging and a call to action button + social.

This unit has two tabs, one for video and another to display products. Once the video ends the unit will automatically display the shoe products. User has the ability to switch between either tabs at any time.

This unit has two tabs, one for video and another to display products. Once the video ends the unit will automatically display the shoe products. User has the ability to switch between either tabs at any time.