Office Depot

Art Direction / Concept designs / Production Management

Need: Office Depot wanted to try Rich Media in promoting their back to school products that were branded with the British boy band One Direction. Back to school sales being the "Christmas Season" for Office Depot they really wanted to get as much effective reach with their advertising.

Solution: I designed several ad types to promote Office Depot's products while implementing hand picked effective features that would be most engaging for their demographic. Designing across multiple ad types and platforms assured maximum reach to their targeted audience.